Pixel 7 Pro AI-Powered Cameras Could Make You Rethink That iPhone

Pixel 7 Pro AI-Powered Cameras Could Make You Rethink That iPhone

Exclusive: Along with new camera hardware, the Tensor G2 AI brain in Google's $899 phone helps you zoom, focus, unblur faces and shoot in the dark.

With new hardware, software and artificial intelligence technology, Google expects significant camera improvements to its Pixel 7 Pro smartphone. And CNET has the exclusive deep dive into exactly what the company has done.

In part because of that photography technology, Google positions its $899 flagship Android phone to compete directly against Apple's $1,099 iPhone 14 Pro Max, though the smaller $999 iPhone 14 Pro has the same camera hardware.

Google's Pixel phones haven't sold well compared with models from Samsung and Apple. But they've earned high marks for photography year after year. And if anything is going to win customers over, it'll be camera technology.

Last year's Pixel 6 Pro sported a "camera bar" housing three rear cameras -- its 50-megapixel main camera, a 0.7x ultrawide angle and a 4x telephoto. The Pixel 7 models' keeps the same 50-megapixel camera but houses it in a restyled camera bar.

On the Pixel 7 Pro, the ultrawide has the same sensor as last year but gets a macro mode, autofocus and a wider 0.5x zoom. The 7 Pro's telephoto's zoom magnification extends to 5x, and a new 48-megapixel telephoto sensor enables a 10x zoom mode without using any digital magnification tricks. Both phones get a new front-facing selfie camera.